Has anyone heard of “The Lazy Environmentalist”? He’s this author turned TV show host who shows people how to go green by making changes as integrated and easy changes as possible. Before this summer I think I was falling into a lazy environmentalist category: I recycled, changed my light bulbs, and rode my bike often, but I stopped making changes and came to a stand-still. Now that I’m up to my eyeballs in environmental information, I’m once again becoming cognizant of how to become greener.
Something I’ve noticed that I’m really excited about is how our communities are embracing the green movement. I’m specifically talking about Sportsprint’s home (Ferguson), but it also applies to other towns and communities. One example is The Healthy Planet, a green St. Louis magazine (it’s tagline: Please Read —Then Recycle), which provides articles on going green/green events in St. Louis. Even though it seems small, a local coffee shop now has a recycling bin, as it just started recycling this summer. It’s kind of strange how psyched I was to see their recycling bin, but it’s exciting to see changes, however small, on so many levels.
Here’s more information about The Healthy Planet:
Also, here’s the link to Ideal Bite, a daily green tip email list I’m on. Today I learned about becoming a vegetarian. Fun fact: apparently Hank Aaron and Dennis Rodman are vegetarians.
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Just got back from a scrumptious lunch at Hendel’s Market Cafe with Cindy Mense, Phil Valko, intern Stephanie, and volunteer Parks from Trailnet, along with several other folks from the Live Well Ferguson! task force. We convened to talk about possibilities for Safe Routes to School in Ferguson, where a group of folks are determined to make Ferguson a healthy and active community to live, work, and play in. It’s great being part of such a committed group of people.
So what does this have to do with the greening of Sportsprint? Well, on the surface maybe not much. But being a small family business that’s always been based in Ferguson, Missouri, we’re pretty committed to seeing Ferguson thrive as much as our own business. So a while back when we launched our line of EarthDance Tees (check them out in an album on our myspace page now: www.myspace.com/sportsprint ), we wanted to do a t-shirt that emphasized biking, walking and generally being active. An amazing graphic designer, Jake Houvenagle, stepped forth to come up with an awesome design for the tees,
Jake Houvenagle's design
and voila, Trailnet has a super cool supersoft organic t-shirt for sale that benefits their programs, including the Healthy & Active Communities program we met about for lunch today. See, so it’s all connected.
If you want to buy one (and I don’t know why you wouldn’t!), check out Trailnet’s merchandise page.
Phil Valko, Active Living Program Director for Trailnet
Sporting the wasabi-green Trailnet tee
I AM ALTERNATIVE ENERGY (back of t-shirt)
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On Sunday, April 20th, 2008, St. Louis came out to frolick in the beautiful Forest Park to celebrate Earth Day at its annual festival put on by St. Louis Earth Day. I personally had not been to the festival since I was about 15 because I’m always out of town, so I was excited to see what the event had become. (I still remember doing my first 5K road race with Betsy Farmer at that Earth Day when we were 15.)
It’s gotten sooooooo big! Of course, we are in the year of “Don’t even think about publishing a magazine, sending out an e-newsletter, or spending big bucks on an ad campaign without making GREEN one of the foremost article titles”… As a long-time greenie, it’s great news that the day when eco is on the tip of everyone’s tongues has finally come, but of course some of it is very irritating at the same time (for example I just came across a website advertising polos made from organic American-grown corn… while there ARE shirts made from an innovative fabric made from corn!, the corn is NOT organic. Argh. more on that later)
So back to the festival. Our booth was definitely multi-tasking on that day. We had a section for tees that specifically benefit The Fiji Organic Project and Trailnet; we had the old “Wooden Nickels” box from Wild Oats (salvaged from the dump when Whole Foods took over!) for people’s spare change for donations, and we had our gorgeous new line of EarthDance Tees! We even showcased jewelry from Scarlett Garnet, made by our good friend /St. Louis jewelry designer Katie Miller.
EarthDance Tees is a new not-for-profit division of Sportsprint. All proceeds from EarthDance Tees benefit a new project that helps folks bring out the culture in agri[culture]. EarthDance grows local Food, Art, Relationships, and Music. Come FARM with us! We’re setting our sights on buying a 14 acre organic farm in Ferguson, Missouri, to ensure that it remains a working organic farm and to use it as a site for environmental education, youth leadership building and skill sharing, and a cultural center for the community.
We ended up selling 44 t-shirts at the festival, and have already sold 7 more since! Besides having steady sales for the day, we were happy to meet so many festival goers and friends at our booth! (It was also a treat to see my 2nd grade teacher, whom I hadn’t seen in years! Mrs. Einig was always one of my favorites 😉 Looking forward to many more outdoor festivals as the weather warms… C’mon sun – do your thang!
[The date for our first photo shoot is pending, but stay posted for photos of our beautiful designs!]
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